Micromobility services are generally used for short trips between 0–10 kilometres. Commercial micromobility services are offered by specialist bikesharing and scootersharing companies, local governments, other shared mobility operators, as well as public transport operators. Examples of leading free floating bikesharing operators include Ofo, Mobike, Hellobike, Lime, and JUMP. Station-based bikesharing operators include Motivate, Nextbike, JCDecaux (Cyclocity), CycleHop, Clear Channel and DB Call a Bike. Leading traditional scootersharing operators include ECooltra, Muving, Coup, CityScoot and Blinkee.city. During 2017–2018, new services comprising stand up scooters were introduced. The leading operators in this segment include Bird, Lime, Spin and Skip.
The nascent micromobility market is currently in a phase of strong growth which is expected to continue in the coming years. Berg Insight estimates that the total shared micromobility fleet worldwide reached approximately 24.4 million vehicles at the end of 2017. Free floating bikesharing was the most dominant service in terms of deployed vehicles. Berg Insight forecasts that the bikesharing fleet will reach 36.9 million globally by the end of 2023 and the scootersharing fleet comprising both traditional and stand up scooters will then reach approximately 2.6 million vehicles.
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Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Bikesharing and scootersharing are shared micromobility services aim to decrease the cost of transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact.